What are these databases used for?
The databases on this page are great sources of data and analysis of market trends.
Most of them have a global perspective with reports from lots of different countries, while Mintel focuses on the UK.
- IBISWorld is particularly good for service industries like health and education as well as entertainment and leisure
- Marketline has company profiles as well as industry reports, case studies and much more
- Mintel looks at consumer opinion in the UK, with lots of data and analysis on consumer behaviour for different sectors
- Passport is a good source of information about industries (mainly physical products but also tourism) and economies
- Statista has a huge quantity of data on many topics, but less written analysis than other platforms
- WARC is particularly key for marketing students, with campaign case studies, rankings and best practice.
