Evaluation practice 5.9

Sharing and communicating findings with all stakeholders

This practice is about ensuring the evaluation process facilitates collaboration, dissemination, and mutual support and specifically, that before the evaluation takes place there is a plan in place to share the process and outcomes from the evaluation with all relevant stakeholder groups. Evaluation practice 1.1 has already highlighted that the evaluation should be participatory and inclusive in that it should engage all stakeholders, including involving them in collaborating on evaluation activities and when sharing the lessons learnt. The role of students in the evaluation process has also been explored in several of the evaluation practices including evaluation practice 1.1.

This evaluation practice is concerned with ensuring that there is consideration of both how the process and the product of the evaluation will be communicated to all stakeholders and the level of engagement anticipated / requested (aligned with relevant ethical and organisational considerations – see evaluation practice 3.5). Clearly such involvement and communication must be proportionate to the endeavor, but many interventions and evaluations flounder because of a lack of attention to engagement and communication. 

Below is a table highlighting different levels of stakeholder engagement in an intervention / project and some of the engagement tools / communication strategies that can be planned and employed. This evaluation practice recommends planning for such engagement and communication from the outset of the intervention and its evaluation, proportionate to the scale and scope of the intervention.


NotifyInformConsultInvolveCollaborateEmpower
Level of engagement

Stakeholders may encounter project publicity.

Stakeholders are regularly and reliably informed, made aware of their rights and ways of participating in the project.Project staff obtain views of stakeholders.  Stakeholder receive full feedback on decisions taken.Project staff work with stakeholders throughout decision making process to ensure views are understood and taken into account.All aspects of decision making processes are undertaken in partnership with stakeholders.Stakeholders set agendas for change.  Self-organisation and responsibility over management is held by stakeholders.
Information made availableStakeholders informedStakeholders consultedStakeholder inputStakeholder shapedStakeholder owned
Stakeholders roles

Stakeholders as passive recipients of uncontextualised information. Dialogue with project staff is not expected. 

Stakeholders as passive recipients of broadly contextualised information. Dialogue with project staff is implicitly welcomed but not explicitly invited.Stakeholders as respondents. Designated consultation space/time in meetings. Feedback/right of reply strategies. Some dialogue with project staff is expected. Stakeholders as project team members. Participation in skills training.Stakeholders as collaborators. Stakeholders on management committees. Stakeholder shaped policy making. Stakeholder interest/action groups.Stakeholders as designers (independent). Distributed decision making. Stakeholder managers. Stakeholder 'ownership' of resources, events, policies & learning.
Engagement tools

Occasional newsletters. Access to minutes/ documents. Static website.

Briefings. Regular blogs. Targeted letter.Comment/opinion polls. Focus groups (stakeholders as respondents). Project staff led consultation workshops/questionnaires, interviews.Workshops. Voting. Active focus groups. Joint-led consultations. Interviews (open-staff directed).Stakeholder-led consultations. Interviews open/closed (stakeholder directed). Open forums. Rich picture activities. Away days with stakeholders & project team.
Stakeholder managed programmes. Stakeholder agenda setting. Stakeholder managed consultation activities and tools development.

Anticipated effect

Potential for peripheral general awareness.

Potential for informed contextualised awareness.Confirmed widespread contextualised awareness. Emergence of reaction data. Emergent reaction data is not framed exclusively by project staff. Stakeholder agendas are collected and recognised. Agendas emerge only from collaborative activity with stakeholders.New mechanisms are established which are stakeholder owned. Project is self-sustainable with no expectations of project team intervention. 


Table: Levels of stakeholder participation

Adapted from source: Adapted by Freeman, R., Bartholomew, P (2009) as part of T-SPARC at BCU from ‘Levels of learner voice participation’ from ‘Rudd, T., Colligan, F. and Nalk, R. (2006) “Learner Voice: a handbook from Futurelab”. Bristol, Futurelab.