Marketing and Events Management

Year 2

Compulsory modules

• Managing The Sustainable Event Project

  You’ll continue to develop skills required for planning, managing and coordinating all aspects involved in the staging of a live sustainable event at a professional level. 

  You’ll learn how to produce events that respond to public policy, regulation and global industry standards. You’ll learn how to:

  • identify and engage key stakeholders 
  • identify, manage and mitigate risk
  • establish key targets and performance indicators
  • monitor and manage progress indicators 
  • deal with the impact of change on the project
  • and develop and implement post evaluation (environmental, social and economic) to capture learning and, if necessary, an exit and legacy strategy. 

  You’ll develop and build the skills necessary to gain employment in the events management industry as you recruit to the roles for the project. You’ll analyse and evaluate job roles that match your existing skill sets and identify how to develop new skills to enhance your employability and plan for your career development.

• Integrated Marketing Communications

  You’ll build further knowledge and understanding of the Promotions element of the 4 Ps (product, price, place, and promotion) that you’ve learnt in your first year in a Marketing Context. You’ll look at the theory of communication, and explore the understanding of the customer as receiver and decoder of encoded marketing communications messages. 

  You’ll examine the full range of marketing communications tools at the disposal of contemporary marketing practitioners, with a particular focus on integration. Also you’ll look at the ethical, legal and regulatory issues. Tol build a complete knowledge of integrated marketing communications.
   

• Marketing and Digital Transformations

  This is your introduction to the core principles of marketing within the current digital environment. You’ll develop an understanding of the current changes in digital marketplaces and the need to adapt Tourism, Hospitality or Event (THE) products and services for those markets. Also you’ll explore the discipline of Digital Marketing in the wider context of service industries’ marketing activities combining theoretical foundations with a hands-on approach to the topic. You’ll have the opportunity to work in teams to audit an existing THE brand and/or develop your own team brand, draft a marketing plan and engage in the creation of a realistic digital marketing campaign.

• Professional Skills and Preparing for Employability

  On this module you'll build on your acquired professional skills from your first year module Building Professional and Academic Skills for Success to help you further prepare you for your future employment. You'll be able to reflect on your experiences and increase your self-awareness about the skills that you'll need to gain employment in the tourism, hospitality and events management sector as you work through your live projects.

• Digital Marketing

  This module builds on the knowledge and understanding of the digital marketing tools available to the contemporary marketer, to engage contemporary consumers in the digital era, and the legal and ethical framework in which they function.

  It will introduce you to the principles of integrated digital marketing and you will become confident in developing marketing strategies involving a range of digital tools and media channels which work collectively to achieve objectives. In addition to that, you will be prepared and equipped to take the Institute of Direct Marketing examination and apply for the Institute of Direct Marketing Summer School.
   

• Methods of Research in Tourism, Hospitality and Events

  This module will help you prepare for your final year compulsory modules and will also prepare you for other advanced modules you’ll study. 

  Through this module you’ll develop your evidence-based research skills and techniques. Along with those skills and techniques of problem definition, the collection, analysis and critical evaluation of data (both secondary and primary). By the end of the module you’ll be able to argue and present a case based on evidence and analysis to an audience.
   

• Placement Search and Preparation (only compulsory for who will take the optional Year 3 work placement)

  This module is designed to provide practical guidance and support in undertaking a placement search, preparing for the placement experience, and succeeding in the modern workplace. Throughout the module, you will develop critical self-awareness and personal literacy skills, enabling you to self-reflect on your own strengths and weaknesses and target your placement search effectively. Additionally, you will also explore methods of effective and targeted placement search, increasing your chances of securing a placement.

  In summary, this module is an essential component of your employability journey. By integrating with co-curricular activities, the module provides a holistic approach to employability, ensuring that students have a broad range of skills and experiences to draw upon in their future careers.

Year 3 (Work Placement)

Optional modules

Year 4 (or year 3 if no placement)

Compulsory modules

• Research Project of Tourism, Hospitality and Events

  Through this Research Project you’ll have the opportunity to conduct sustained, self-directed, independent work through an in-depth study of a hospitality or tourism-related topic where you can analyse theory, evaluate it and apply it to examining practice.

• Strategic Marketing Management

  This module will enable you to integrate marketing concepts learned in previous modules within a strategic framework. The objective is to help you develop, implement, and evaluate a marketing strategy in a realistic situation. Classroom-based sessions will deepen your understanding of marketing management theory, while a marketing management simulation game running throughout the semester will provide a practical learning opportunity.

  The exercise will equip you with practical experience in making real-world marketing decisions and evaluating their outcomes. By the end of the module, you will have gained a comprehensive understanding of marketing strategy and its implementation in a competitive environment. This module will equip you with practical and theoretical knowledge of marketing strategy, giving you the edge needed to succeed in the marketing industry.

• Professional Practice in Events Management

  You will build on your year 2 and 3 modules with employability in preparing you for the world of work and advancing your professional development. Your build greater understanding of theoretical and professional perspectives relating to 

  • management
  • professional ethics 
  • events
  • hospitality
  • tourism 
  • business
  • marketing.

  You’ll be exposed to strategies for developing professional contacts and preparing a range of media to present yourself to potential employers and professional network contacts.
   

• Events Industry Insights

  This module will focus on the analytical aspects of a range of current and emerging issues in the events industry through the lived experience of events practitioners. Students undertake a comprehensive analysis of how industry trends are developing and what these changes mean for a range of key stakeholders and the wider network that supports the events industry.

Optional modules