Dr Yan Sun

PhD, MSc, BA(Hons), Fellow of The Higher Education Academy

Senior Lecturer

Oxford Brookes Business School

Role

Dr Yan Sun is leading specialist modules for PG International Luxury Marketing at Oxford Brookes Business School. Supported by industrial contacts including luxury sectors, she has successfully introduced business engagement to module delivery on campus. Also, Dr Yan Sun is the lead tutor of Institute of Direct and digital Marketing (IDM) at Oxford Brookes University. 

Dr Yan Sun has published with ABS 3*, 2* and 1* journals.  Currently she is focusing on international collaboration in terms of paper publication, funding bid and research exchange. Invited by an international publisher, Dr Yan Sun is working along with a few collaborators in Europe to write a book about luxury brand. 

Teaching and supervision

Courses

Modules taught

  • International Luxury Marketing;
  • Managing Luxury Experience;
  • Research Methods

Supported by industrial contacts including luxury sectors, Dr Yan Sun has successfully introduced business engagement to module delivery on campus.

Supervision

  • PhD Supervision;
  • PG Supervision

Research

I focus on the following core global challenges in my research:

Area 1 – Ageing Society

  • Aging has become a burning issue for both developed and developing countries for decades. Following my latest publication (successful combined ageing groups and technology innovation) with a 3* journal in 2021, I will continue investigating the senior generation in emerging markets, e.g., the adoption of smart technology and life quality of ‘silver’ consumers on the Chinese mainland. 

Area 2 – Digitalisation

  • Digitalisation continues to change our daily lives. The smart technology and social media usage not only influence the younger generation but also impact the daily lives of senior consumers. Particularly in developing countries and emerging markets, rapid development of technology brings both benefits and challenges to individuals within different cultural contexts, e.g., gamified money and live streaming in China.

Area 3 – Sustainable Consumption

  • Sustainable Consumption has been gaining more and more attention globally over the past decade. In line with PG modules I lead, potential research topics which I intend to pursue are: the younger generation’s perception of luxury / luxury consumption; sustainable luxury in new markets (Asia-Pacific); green tourism and social media influence in Asia-Pacific region. 

Research impact

I have published with ABS 3*, 2* and 1* journals.  Currently I am focusing on international collaboration in terms of paper publication, funding bid and research exchange. Invited by an international publisher, I am working along with a few collaborators in Europe to write a book about luxury brand. 

Projects as Co-investigator

  • To be personalised or not, that is the question: explaining personalisation-privacy paradox in attention economy(01/05/2024 - 31/03/2026), funded by: British Academy, funding amount received by Brookes: £5,934, funded by: British Academy

Publications

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Professional information

Memberships of professional bodies

  • Member of Academy of Marketing;
  • Member of British Academy of Management;
  • Fellow of The Higher Education Academy

Conferences

  • Academy of Marketing Conference;
  • British Academy of Management Conference

Consultancy

In discussion with industrial contacts, further update will follow.