Start dates: September 2025 / January 2026 / September 2026

Full time: 1 year or 2 years in sandwich mode which includes one year's full-time paid supervised work experience (a work placement).

Part time: MSc: 24 months for UK and EU students (teaching normally structured to provide one whole day or two half days each week in the semester)

Location: Headington

School(s): Oxford Brookes Business School

Find a course

Overview

When a customer buys a prestige car, designer handbag or even a bottle of fine wine, they expect it to be an experience. Working in luxury marketing, your challenge will be to promote brands on different channels to maintain reputation, communicate heritage and build trust.

This area is glamorous and innovative. Luxury brands are often the first to test out new technology, such as augmented reality, to connect with their target audience and make a statement. We’ll also challenge you to consider the sustainability of innovations, looking at their longevity and quality.

We’ve spent time building relationships with luxury brands in the local area and beyond. We often partner with designer outlet Bicester Village and the grand country house Blenheim Palace. Past students have also visited experts at Porsche UK.

When you graduate, you won’t be confined to in-house marketing roles. You’ll also be the perfect fit for agencies specialising in the luxury marketplace. Your expertise in responsible marketing will help you make your mark and take the lead with sustainability in mind.  

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Why Oxford Brookes University?

  • Specialise in luxury

    We’re one of a handful of universities with a course that focuses on challenges faced by luxury brands worldwide.

  • Marketing and Social Media Lab

    Work on real-world marketing projects. Develop the skills that employers are looking for and become confident using industry software such as Brandwatch, Sprout Social and Adobe Creative Cloud.

  • Theory meets action

     You’ll apply your expertise to real business environments in a luxury context, working on live projects and helping clients develop their strategy.

  • Responsible marketing focus 

    Our graduates become leaders who are aware of global issues and who make a conscious effort to have a positive impact.

  • Inspiring guest speakers 

    We invite experts from leading brands into the lecture theatre. Past companies include Amazon, Lego, Forrester Research, and Meta.

  • Accreditation(s)

    Chartered Institute of Marketing, Institute of Direct and Digital Marketing

    • Chartered Institute of Marketing
    • Institute of Direct and Digital Marketing

Course details

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Start this course in January or September

You can start this course in January if a September start doesn't suit you or is not currently offered for this course.

If you start in January you will study a range of modules between January and May. During the summer months of June, July and August you will study further modules and begin work on your dissertation. Between September and December you will complete your final modules and focus on your dissertation.

Study modules

Be industry ready when you graduate

By undertaking an optional work placement you can gain valuable and relevant industry experience and develop transferable skills such as communication, teamwork, networking and problem solving. A work placement can help you decide on your long-term career objectives and may lead to a job offer after graduation (would require visa sponsorship for international students).

The WAVES (Work and Voluntary Experience Service) or Careers Office will provide you with support and advice to get ahead in your career, and help you with your CV and applications. The team has access to a wide range of small, medium and large employers that offer postgraduate student work placements.

If you wish to pursue a placement at a particular company, our WAVES team can support you in making an approach to the company. Our Careers Office can also provide you with advice on how to use professional social media channels to pitch yourself to prospective employers.
 

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Please note: As our courses are reviewed regularly as part of our quality assurance framework, the modules you can choose from may vary from those shown here. The structure of the course may also mean some modules are not available to you.

Research

Studying for your MSc in a Marketing specialism at Oxford Brookes Business School offers you a first class experience to engage with our excellent researchers. They investigate core challenges facing contemporary societies, ranging from sustainable  marketing and to pro-environmental behaviour in a changing world. We also have expertise in Coaching and Mentoring (leadership development) and Diversity (gender, ethnicity, class) and are keen to include students into our projects where possible. Please visit our research pages to learn about our three research centres: The Centre for Business, Society and Global Challenges; The Centre for Diversity Policy Research and Practice and the International Centre for Coaching and Mentoring Studies (Research in the Oxford Brookes Business School). Being a master student offers great opportunities to be part of research culture and to discuss your own research ideas with us.

 

Two researchers in a meeting

Careers

Marketing at Oxford Brookes University has strong relationships with companies in a range of industries. These relationships inform the course design and delivery and provide opportunities for placements and employment.

By the end of the course, you’ll be ready to work in luxury marketing roles in sectors such as jewellery, fashion, tourism, fine wine, spirits, and prestige cars.

Our marketing graduates work across the world in media, digital, brand and communications agencies, as well as in-house marketing management positions. Employers include Johnson & Johnson, Hitachi, DK, Avis, and PWC. Some of our students even go on to start their own companies.

Our graduates have secured roles in marketing including:

  • marketing managers
  • marketing planners
  • brand managers
  • corporate communication managers 
  • social media community managers.

Related courses

Entry requirements

International qualifications and equivalences

How to apply

Application process

Tuition fees

Please see the fees note
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Questions about fees?

Contact Student Finance on:

Tuition fees

2024 / 25
Home (UK) full time
£11,350

Home (UK) part time
£5,675

Home (UK) sandwich (placement)
£2,100

International full time
£17,650

International sandwich (placement)
£2,100

2025 / 26
Home (UK) full time
£11,350

Home (UK) part time
£5,675

Home (UK) sandwich (placement)
£2,200

International full time
£18,950

International sandwich (placement)
£2,200

Questions about fees?

Contact Student Finance on:

+44 (0)1865 534400

financefees@brookes.ac.uk

The full-time fees quoted are for the taught Year 1. Fees will be charged for the placement year in Year 2 and are available on request from finance-fees@brookes.ac.uk. For approximate fee levels of the placement year see the placement fee above.

The following factors will be taken into account by the University when it is setting the annual fees: inflationary measures such as the retail price indices, projected increases in University costs, changes in the level of funding received from Government sources, admissions statistics and access considerations including the availability of student support. 

How and when to pay

Tuition fee instalments for the semester are due by the Monday of week 1 of each semester. Students are not liable for full fees for that semester if they leave before week 4. If the leaving date is after week 4, full fees for the semester are payable.

  • For information on payment methods please see our Make a Payment page.
  • For information about refunds please visit our Refund policy page

Additional costs

Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course are detailed below.

Funding your studies

Financial support and scholarships

Featured funding opportunities available for this course.

All financial support and scholarships

View all funding opportunities for this course

Programme changes:
On rare occasions we may need to make changes to our course programmes after they have been published on the website. For more information, please visit our changes to programmes page.