Dr Maheshan De Silva Kanakaratne

PhD, MA, PG Cert, BA (Hons)

Senior Lecturer

Oxford Brookes Business School

mde-silva-kanakaratne@brookes.ac.uk

Role

In my role as Senior Lecturer, I lead the Postgraduate Marketing Research Methods module as well as the final year Undergraduate Contemporary Consumer Behaviour and International Marketing modules. I am research active and my research aligns with the Digital Futures and Sustainable Development themes within the Research Centre for Business, Society & Global Challenges. I am also engaged in collaborative bidding activities with funding secured from Innovate UK for a Knowledge Transfer Partnership in 2019 and a more recent AHRC bid, currently under review. I also supervise both Undergraduate and Postgraduate dissertations.

Teaching and supervision

Courses

Modules taught

Research Methods for Marketing & Events
Contemporary Consumer Behaviour
International Marketing

Supervision

Postgraduate Dissertations

Research

My PhD research focused on cross-cultural and cross-structural consumer behaviour, specifically looking at customer loyalty and loyalty programmes in the grocery retailing sector. My current research focuses on ethical/sustainable consumption, cross-channel consumption behaviour and food (in)security. My current projects include journal articles on Webrooming, Showrooming and Sustainable Packaging. My current bidding work seeks to secure funding to carry out research on food (in)security in the UK.

Research impact

2019: Knowledge Transfer Partnership, Innovate UK, £179,633 (Funded)
2021: FoodPINNER: Ensuring Food And Nutrition Security For Everyone, AHRC, £300,000 (Under Review)

Publications

Robin R, De Silva Kanakaratne M, Crolic C, 'The impact of consent management in influencing intention to use anthropomorphized chatbot'
(2023)

Abstract Published here

Bray, J., De Silva Kanakaratne, M., Dragouni, M. and Douglas, J. (2021) ‘Thinking inside the box: An empirical exploration of subscription retailing’, Journal of Retailing and Consumer Services, 58, pp. 1-8.
De Silva Kanakaratne, M., Bray, J. and Robson, J. (2020) ‘The Influence of National Culture and Industry Structure on Grocery Retail Customer Loyalty’, Journal of Retailing and Consumer Services, 54, pp. 1-10.
Birch, D., Memery J. and De Silva Kanakaratne, M. (2018) ‘The mindful consumer: Balancing egoistic and altruistic motivations to purchase local food’, Journal of Retailing and Consumer Services, 40, pp. 221-228.

Professional information

Conferences

Recent Advances in Retailing & Consumer Science (2019)
Colloquium on European Research in Retailing (2018)