UCAS code: N501

Start dates: September 2025 / January 2026 / September 2026

Full time: 3 years, or 4 if a work placement is chosen

Part time: up to 8 years

Location: Headington

School(s): Oxford Brookes Business School

Find a course

Overview

Our BA Marketing Management will show you how the world of marketing is more exciting than ever. New technology is unlocking new insights into consumer behaviour, and creating exciting opportunities to engage with audiences in the physical and digital world.

There’s no better place to start learning than in our Marketing and Social Media Lab. You’ll find everything a marketer needs, from the latest industry-standard tools like Brandwatch, to essential software like Adobe Creative Cloud.

When designing this course, we talked to a range of employers to ensure our graduates have the skills needed to accelerate their marketing strategy. We also work with our partners, including JVC, to set live briefs.

Our core modules cover the key areas of marketing, from consumer behaviour to future marketing trends. While optional modules encourage you to think creatively and allow you to explore areas like influencer marketing and big data.

Whether you want to manage brands at a leading agency or shape the social strategy of global businesses, we’ll help you get the knowledge you need to get there.

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Why Oxford Brookes University?

  • Marketing and Social Media Lab

    Work on real-world marketing projects. Develop the skills that employers are looking for and become confident using industry software such as Brandwatch, Sprout Social and Adobe Creative Cloud.
     

  • Study abroad opportunities

    Do a semester overseas in your second year. Many of our students head to Australia. Where will you go?

  • Professional Placements

    Gain ‘real world’ experience at companies like Aldi, Disney, GlaxoSmithKline, Harley-Davidson, BMW, Nissan, Warner Bros, TNT and Xerox.

  • Sustainable mindset

    Our courses aim to create the responsible marketing leaders of the future.

  • Diverse optional modules

    Enjoy the freedom to explore the areas that interest you, whether that’s creative communication management or customer experience.

  • Study abroad

    You may be able to go on a European or international study exchange while you are at Brookes. Most exchanges take place in the second year. Although we will help as much as we can with your plans, ultimately you are responsible for organising and funding this study abroad.

  • Accreditation(s)

    Accredited by the Chartered Institute of Marketing and the Institute of Direct and Digital Marketing

    • Chartered Institute of Marketing
    • Institute of Direct and Digital Marketing

Course details

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Start this course in January or September

You can start this course in January if a September start doesn't suit you or is not currently offered for this course.

If you opt to start in January, in each of your 3 years, you will study your first semester between January and May and your second semester between September and December. There will be no teaching during June, July and August. 

Study modules

In your second year please choose one optional module.

In your final year please choose two optional modules.

Teaching for this course takes place Face to Face and you can expect around eight hours of contact time per week. In addition to this, you should also anticipate a workload of 1,200 hours per year. Teaching usually takes place Monday to Friday, between 9.00am and 6.00pm.

Contact hours involve activities such as lectures, seminars, practicals, assessments, and academic advising sessions. These hours differ by year of study and typically increase significantly during placements or other types of work-based learning.

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Please note: As our courses are reviewed regularly as part of our quality assurance framework, the modules you can choose from may vary from those shown here. The structure of the course may also mean some modules are not available to you.

Careers

By the time you finish this course, you’ll have a brilliant combination of academic, technical, and soft skills. We’ll make sure you know how to present yourself and have started building your own brand. Something that is so important in the competitive job market.

Some roles you might apply for include:

  • brand management
  • product management
  • market research
  • digital marketing
  • agency-based account management
  • direct marketing
  • customer relationship management.

Student profiles

Our Staff

Dr Kuldeep Banwait

Kuldeep is a principal lecturer in marketing. He is involved in teaching, research, knowledge exchange and line managing a number of colleagues in the field of marketing related disciplines.

Read more about Kuldeep

Dr Robin Robin

Robin is a senior lecturer in Marketing, his focus lies in the dynamic intersection of human-computer interaction within both his teaching and research.

Read more about Robin

Entry requirements

Wherever possible we make our conditional offers using the UCAS Tariff. The combination of A-level grades listed here would be just one way of achieving the UCAS Tariff points for this course.

Standard offer

UCAS Tariff Points: 120

A Level: BBB

IB Points: 31

BTEC: DDM

Contextual offer

UCAS Tariff Points: 96

A Level: CCC

IB Points: 28

BTEC: MMM

Further offer details

Applications are also welcomed for consideration from applicants with European qualifications, international qualifications or recognised foundation courses. For advice on eligibility please contact Admissions: admissions@brookes.ac.uk

If you don’t achieve the required tariff points you can apply to join a foundation course, like Foundation in Business or an international foundation course to help to reach the required level for entry onto this degree.

International qualifications and equivalences

Tuition fees

Please see the fees note
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Questions about fees?

Contact Student Finance on:

Tuition fees

2024 / 25
Home (UK) full time
£9,250

Home (UK) part time
£1,155 per single module

Home (UK) sandwich (placement)
£1,600

International full time
£16,300

International sandwich (placement)
£1,600

2025 / 26
Home (UK) full time
£9,535

Home (UK) part time
£1,190 per single module

Home (UK) sandwich (placement)
£1,700

International full time
£17,100

International sandwich (placement)
£1,700

Questions about fees?

Contact Student Finance on:

+44 (0)1865 534400

financefees@brookes.ac.uk

Please note, tuition fees for Home students may increase in subsequent years both for new and continuing students in line with an inflationary amount determined by government. Oxford Brookes University intends to maintain its fees for new and returning Home students at the maximum permitted level.

For further information please see our 2025-26 tuition fees FAQs.

Tuition fees for International students may increase in subsequent years both for new and continuing students.

The following factors will be taken into account by the University when it is setting the annual fees: inflationary measures such as the retail price indices, projected increases in University costs, changes in the level of funding received from Government sources, admissions statistics and access considerations including the availability of student support. 

How and when to pay

Tuition fee instalments for the semester are due by the Monday of week 1 of each semester. Students are not liable for full fees for that semester if they leave before week 4. If the leaving date is after week 4, full fees for the semester are payable.

  • For information on payment methods please see our Make a Payment page.
  • For information about refunds please visit our Refund policy page

Additional costs

Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course are detailed below.

Information from Discover Uni

Full-time study

Part-time study

Programme changes:
On rare occasions we may need to make changes to our course programmes after they have been published on the website. For more information, please visit our changes to programmes page.