Oxford Brookes students reach final of prestigious competition

A team of three postgraduate marketing students from Oxford Brookes Business School (OBBS) have reached the final of the prestigious L'Oreal Brandstorm competition.

A team of three postgraduate marketing students from Oxford Brookes Business School (OBBS) have reached the final of the prestigious L'Oreal Brandstorm competition.

This is a global event, run over many rounds for people under 30 to develop innovation to disrupt the beauty industry. The team, which they have named ‘FLEURIR’, comprises Valentina Dragonetti, Ashmita Bissessur (Ash) and Somia Ftili. They have been mentored by Dr Sarah-Louise Mitchell, Senior Lecturer in Marketing at OBBS, but the effort, ideas and initiative is entirely the work of the team.

As it is the 30th anniversary of the competition this year, there are three tracks - inclusion, tech and green. You can find details of the competition and the tracks here: https://brandstorm.loreal.com/en

This innovative and inspirational team is now through to the UK Finals. The green track finals are taking place via Zoom on 21 April 2022 and they will be presenting at 10.25 am (UK time). Following the presentation, the team will answer questions from the panel.