Business development - what's it all about
This session will provide an overview of business development and outline its key benefits.
Details
In its simplest terms, business development is the creation of long-term value from an activity or initiative from its customers, audiences and relationships - 'developing' it in some way. This can include building new partnerships, looking at what others are doing in a similar area, and undertaking desk-based research of relevant reports and articles, as well as conducting face to face interviews.
The outcome of business development activities is to devise a plan to boost reputation and generate income. In this session, the training material explore this subject further, with an opportunity to ask questions in the online Q&A with an expert panel.
Format
- Access to short training video (1 month in advance).
- 1 hour online live Q&A with expert panel.
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