Miss Shannen Gibbons

MARK4003 Marketing in a Digital World
MARK5025 Contemporary Marketing Communications 
MARK6001 Campaign Management and Development
MARK7013 Sustainable Consumer Behaviour 

Shannen also has experience in supervising students from undergraduate and postgraduate Marketing programmes. 

Shannen has supervised postgraduate research projects. The topics explored marketing ethics, social change and critical social marketing. 

Shannen's research passion lies in social marketing and behaviour change, exploring how marketing can be used to drive positive shifts in individual and societal behaviours. Shannen's current research focuses on improving consumers' level of financial vulnerability and well-being. Research focused on marketing and financial vulnerability explores how marketing strategies impact groups or individuals who are economically at risk. The research assesses how marketing tactics, particularly in financial services, influence decision making among the financially vulnerable - such as low in come consumers or those with limited financial literacy. From her research, Shannen has supported teams on advisory reports and in community workshops. 

Shannen's research highlights the potential for marketing communications to either exacerbate financial hardships or empower consumers through a better understanding of financial products and services. This work can lead to the development of more ethical marketing practices and policies that protect vulnerable groups, while fostering transparency and consumer trust. The impact of this research is significant in shaping responsible marketing approaches that consider the socio-economic conditions of consumers, ultimately influencing industry standards and regulatory frameworks. 

Shannen has attended and presented Marketing conferences such as the Academy of Marketing (AM). Shannen also takes part in knowledge exchanges at industry conferences, focused on protecting vulnerable consumer groups and influencing policy.