Role
Marketing, Digital Marketing and Client Projects
Teaching and supervision
Modules taught
BA (Hons) Customer and Market Insights;
BA (Hons) Applied Marketing Consultancy;
MSc Digital markeeting for Social Change;
MSc Understanding Consumer Behaviour
BA (Hons) Applied Marketing Consultancy;
MSc Digital markeeting for Social Change;
MSc Understanding Consumer Behaviour
Supervision
MSc Client Project and Dissertation
Research
Research focus is on the value arts and culture has on our communities.
Research impact
When thinking about the impact of arts and culture on cities and urban life, my practioner work and research questions the impact of major cultural, heritage and church buildings in urban regeneration, and the subsequent emergence of vibrant creative and cultural quarters. Also significant are the effects of small scale cultural assets - artist studios, live-music venues, small galleries, etc - in supporting healthier and more balanced communities.
Professional information
Memberships of professional bodies
AMBA, AFHEA
Consultancy
Active Marketing and Busines Development Consultant for arts, cultural and heritage organisations, SME's and start-ups