Professor Sarah Quinton
PhD, MPhil, BA(Hons).
Dean of Research, Knowledge Exchange & Innovation, Faculty of Arts, Humanities & Social Sciences
Oxford Brookes Business School
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Teaching and supervision
Modules taught
- Research Skills Development
- Early Career Researcher Development
Supervision
Multiple PhD completions, currently Director of Studies for 3 students, and second supervisor to 4. Examiner of several doctoral theses both in Uk and Europe. Numerous MSc dissertations supervised.
Research Students
Name | Thesis title | Completed |
---|---|---|
Junior Oliveira de Almeida | Online engagement among child consumers of child-produced YouTube content | Active |
Kumar Shrayamsa | Product Placement in Mobile Games: An exploration of the impact of game enjoyment and congruency on product placement recall and recognition for female Indian gamers | Active |
Research
Sarah’s particular research interests lie within exploring how the digital environment and digital adoption is shaping behaviour change across society, business, consumers and citizens. In addition, the impact of digitalisation on tools and perspectives within social science research methods and the ethical challenges in contemporary digital research.
Centres and institutes
Publications
Journal articles
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Taufique KMRT, Sabbir MM, Quinton S, Andaleeb SS, The different impact of utilitarian and hedonic attributes on webbased retail shopping behaviour through the lens of extended technology acceptance model
International Journal of Retail & Distribution Management [online first] (2024) ISSN: 0959-0552 eISSN: 1758-6690 The different impact of utilitarian and hedonic attributes on webbased retail shopping behaviour through the lens of extended technology acceptance model Open Access version on RADAR -
Lewis C, Mehmet M, Quinton S, Reynolds N, Methodologies for researching marginalised and/or potentially vulnerable groups [editorial]
International Journal of Market Research 65 (2/3) (2023) pp.147-154 ISSN: 1470-7853 eISSN: 2515-2173 -
Quinton S, Treveri-Genneri D, Dibeltu S, Engaging older people through visual participatory research: Insights and reflections
Qualitative Research 23 (6) (2022) pp.1647-1668 ISSN: 1468-7941 eISSN: 1741-3109 Engaging older people through visual participatory research: Insights and reflections Open Access version on RADAR -
Bowie D, Quinton S, A tapestry analogy: analogical thinking to support academic research
Tourism Management 91 (2022) ISSN: 0261-5177 eISSN: 1879-3193 -
Pera R, Quinton S, Baima G
, The use of embedded visual methods in unveiling consumers' values: A digital ethnography perspective.
Psychology and Marketing 39 (2) (2022) pp.309-319 ISSN: 0742-6046 eISSN: 1520-6793 -
Abrate G, Quinton S, Pera R, The relationship between price paid and hotel review ratings: Expectancy-disconfirmation or placebo effect?
Tourism Management 85 (2021) ISSN: 0261-5177 eISSN: 1879-3193 -
Canhoto AI, Quinton S, Pera R, Molinillo S, Simkin L, Digital strategy aligning in SMEs: A dynamic capabilities perspective
The Journal of Strategic Information Systems 30 (3) (2021) ISSN: 0963-8687 eISSN: 1873-1198 Digital strategy aligning in SMEs: A dynamic capabilities perspective Open Access version on RADAR -
Lugosi P, Golubovskaya M, Robinson RNS, Quinton S, Konz J, Creating family-friendly pub experiences: A composite data study
International Journal of Hospitality Management 91 (2020) ISSN: 0278-4319 eISSN: 1873-4693 Creating family-friendly pub experiences: A composite data study Open Access version on RADAR -
Dr Carol Brown, Dr Jane Spiro, Dr Sarah Quinton, The Role of Research Ethics Committees: Friend or Foe in Educational Research?
British Educational Research Journal 46 (4) (2020) pp.747-769 ISSN: 0141-1926 eISSN: 1469-3518 The Role of Research Ethics Committees: Friend or Foe in Educational Research? Open Access version on RADAR -
Pera R, Quinton S, Baima G, I am who I am: Sharing photos on social media by older consumers and its influence on subjective well-being
Psychology and Marketing 37 (6) (2020) pp.782-795 ISSN: 0742-6046 eISSN: 1520-6793 I am who I am: Sharing photos on social media by older consumers and its influence on subjective well-being Open Access version on RADAR -
Chang, K., Kuo, C.C., Quinton, S., Lee, I.L., Cheng, T.C., & Huang, S.K. (ABS 3*, SSCI, ISSN: 0958-5192)., Subordinates’ competency: A potential trigger for workplace ostracism
The International Journal of Human Resource Management 32 (8) (2019) pp.1801-1827 ISSN: 0958-5192 eISSN: 1466-4399 -
Samuel G, Ahmed W, Kara H, Jessop C, Quinton S, Sanger S, Is It Time to Re-Evaluate the Ethics Governance of Social Media Research?.
Journal of Empirical Research on Human Research Ethics 13 (4) (2018) pp.452-454 ISSN: 1556-2646 eISSN: 1556-2654 Is It Time to Re-Evaluate the Ethics Governance of Social Media Research?. Open Access version on RADAR -
Lugosi P, Quinton S, More-than-human netnography
Journal of Marketing Management 34 (3/4) (2018) pp.287-313 ISSN: 0267-257X eISSN: 1472-1376 More-than-human netnography Open Access version on RADAR -
Quinton S, Canhoto A, Molinillo S, Pera R, Budhathoki T, Conceptualising a digital orientation: antecedents of supporting SME performance in the digital economy
Journal of Strategic Marketing 26 (5) (2017) pp.427-439 ISSN: 0965-254X Conceptualising a digital orientation: antecedents of supporting SME performance in the digital economy Open Access version on RADAR -
Quinton S, Digital marketing : a strategic and holistic approach
Leader to Leader 2016 (82) (2016) pp.58-59 ISSN: 1087-8149 Digital marketing : a strategic and holistic approach Open Access version on RADAR -
Canhoto AI, Quinton S, Jackson P, Dibb S, The co-production of value in digital, university-industry R&D collaborative projects
Industrial Marketing Management 56 (July 2016) (2016) pp.86-96 ISSN: 0019-8501 -
Quinton S, Simkin L, The Digital Journey: Reflected Learnings and Emerging Challenges
International Journal of Management Reviews 19 (4) (2016) pp.455-472 ISSN: 1460-8545 -
Quinton S, Wilson D, Tensions and ties in social media networks: Towards a model of understanding business relationship development and business performance enhancement through the use of LinkedIn.
Industrial Marketing Management 54 (2016) pp.15-24 ISSN: 0019-8501 -
Chang K, Quinton S, Max S, Celse J, The reduction of employee lying behaviour: inspiration from a study of envy in part-time employees
Journal of Strategy and Management 9 (2) (2016) pp.1-20 ISSN: 1755-425X -
Kuo C-C, Chang K, Quinton S, Lu C-Y, Lee I, Gossip in the workplace and the implications for HR management: a study of gossip and its relationship to employee cynicism
The International Journal of Human Resource Management 26 (18) (2015) pp.2288-2307 ISSN: 0958-5192 eISSN: 1466-4399 -
Quinton S, The digital era requires new knowledge to develop relevant CRM strategy: A cry for adopting social media research methods to elicit this new knowledge
Journal of Strategic Marketing 21 (5) (2013) pp.402-412 ISSN: 0965-254X -
Quinton S, Wilson D, Let's talk about wine - the value of Twitter
International Journal of Wine Business Research 24 (4) (2012) pp.271-286 ISSN: 1751-1062 -
Quinton S, The community brand paradigm: a response to brand management’s dilemma in the digital era
Journal of Marketing Management 29 (7/8) (2012) pp.912-932 ISSN: 0267-257X -
Smallbone T, Quinton S, A three-stage framework for teaching literature reviews: a new approach
International Journal of Management Education 9 (4) (2011) pp.1-13 ISSN: 1472-8117 -
Quinton S, Smallbone T, Feeding forward: using feedback to promote student reflection - a teaching model
Innovations in Education and Teaching International 47 (1) (2010) pp.125-135 ISSN: 1470-3297 -
Quinton S, Harridge-March S, Relationships in on line communities: the potential for marketers
Journal of Research in Interactive Marketing 4 (1) (2010) pp.59-73 ISSN: 2040-7122 -
Quinton S, Khan M, Generating web site traffic: a new model for SMEs
Direct Marketing: An International Journal 3 (2) (2009) pp.109-123 ISSN: 1750-5933 -
Harridge-March S, Quinton S, Virtual Snakes and ladders: Social Networks and the Relationship Marketing Loyalty Ladder
The Marketing Review 9 (2) (2009) pp.171-181 ISSN: 1469-347X -
Quinton S, Smallbone T, PDP implementation at English universities: what are the issues?
Journal of Further and Higher Education 32 (2) (2008) pp.99-109 ISSN: 0309-877X eISSN: 1469-9486 -
Quinton S, Harridge-March S, Trust and online wine purchasing: Insights into UK consumer behaviour
International Journal of Wine Business Research 20 (1) (2008) pp.68-85 ISSN: 1751-1062 -
Quinton S, Smallbone T, The troublesome triplets: issues in teaching reliability, validity and generalisation to business students
Teaching in Higher Education 10 (3) (2005) pp.299-311 ISSN: 1356-2517 eISSN: 1470-1294 -
Smallbone T, Quinton S, Increasing business students' confidence in questioning the validity and reliability of their research
Electronic Journal of Business Research Methods 2 (2) (2004) pp.153-162 ISSN: 1477-7029
Books
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Quinton S, Reynolds N,
Understanding Research in the Digital Age,
Sage (2018) ISBN: 9781473978812
Book chapters
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Quinton S, Reynolds N, Research Ethics in digital and social media marketing research
in A Hanlon, T Tuten (ed.), SAGE Handbook of Digital Marketing, Sage (2022) ISBN: 9781529743791 Research Ethics in digital and social media marketing research Open Access version on RADAR -
Quinton S, Reynolds N, Netnography in human and non-human networked sociality.
in R.V. Kozinets and G. Rossetti (ed.), Netnography Unlimited Understanding Technoculture using Qualitative Social Media Research. , Routledge (2021) ISBN: 9780367431426 -
Quinton, S. & Reynolds, N, The changing roles of researchers and participants in digital and social media research
in R. Iphofen (ed.), The ethics of online research, Advances in research ethics and integrity’, Vol. 2, 55-80, Emerald (2017) -
Quinton, S. & Reynolds, N., Ethical ponderings in social media research, in Woodfield K., ed. ‘Social Media and Social Science Research Ethics’. London: The Academy of Social Sciences.
in Kandy Woofield (ed.), Social Media and Social Science Research Ethics, Academy of Social Sciences (2016) -
Quinton S, Canhoto A, Budhathoki T, Pera R, Molinillo S, Kidney E, Buckley A, What makes a digital innovator?
in Adam Jolly (ed.), Growing Business Handbook. 2016, Kogan Page (2016) ISBN: 9780749477905 -
Quinton SE, Answering the social media research sceptics: the key beneficiaries of encouraging social media in research.
in Social media in social research: blogs on blurring the boundaries, NSMNSS and Sage (2014) -
Quinton S, Smallbone T, Case study in key aspects in teaching and learning in accounting, business and management
in A Handbook for Teaching and Learning in Higher Education, Kogan Page (2009) -
Smallbone T, Quinton S, Improving student learning through student peer review
in Improving Student Learning Through Teaching, Oxford Centre for Staff and Learning Development (2007) ISBN: 9781873576755
Conference papers
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Smallbone T, Quinton S, Is My Research Any Good? Enabling Students to Discover How to Assess Data for Its Validity and Reliability As Well As the Extent to Which They Can Generalise From It
(2008) pp.341-348
Other publications
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Quinton S, A call for embracing new media in research: applications and beneficiaries,
(2014)
- Pera, R., Quinton S., & Baima, G. (2020) I am who I am: Sharing photos on social media by older consumers and its influence on subjective well-being. Psychology and Marketing.
- Chang, K., Kuo, C.C., Quinton, S., Lee, I.L., Cheng, T.C., & Huang, S.K (2019) Subordinates’ competency: A potential trigger for workplace ostracism. International Journal of Human Resource Management.1-27.
- Quinton, S. & Reynolds, N. (2018), Understanding Digital Research, London: Sage.
- Samuel, G., Ahmed, W., Kara, H., Jessop, C., Quinton, S., & Sanger, S. (2018). Is It Time to Re-Evaluate the Ethics Governance of Social Media Research?. Journal of Empirical Research on Human Research Ethics, 13(4), 452-454.
- Lugosi, P. & Quinton S. (2018). More than human netnography, Journal of Marketing Management.34(3-4), 287-313.
- Quinton, S. & Reynolds, N. (2018). The changing roles of researchers and participants in digital and social media research, chap 3 in Iphofen R., ed. ‘The ethics of online research, Advances in research ethics and integrity’, Vol. 2, 55-80.London:
- Quinton, S., Canhoto, A., Molinillo, S., Pera, R. & Budhathoki, T. (2017). Conceptualising a digital orientation: antecedents of supporting SME performance in the digital economy, Journal of Strategic Marketing, 1-13.
- Quinton, S., & Simkin, L. (2017). The digital journey: Reflected learnings and emerging challenges. International Journal of Management Reviews, 19(4), 455-472.
- Quinton, S. & Wilson, D. (2016). Tensions and ties in social media networks: Towards a model of understanding business relationship development and performance enhancement through the use of LinkedIn, Industrial Marketing Management, 54, 15-24.
- Canhoto, A., Quinton, S., Jackson, P. & Dibb, S. (2016), The mechanisms of value co-creation in university-industry R&D collaboration, Industrial Marketing Management, 56(5), 86–96. DOI: 10.1016/j.indmarman.2016.03.010.
- Quinton, S. & Reynolds, N. (2016). Ethical ponderings in social media research, in Woodfield K., ed. ‘Social Media and Social Science Research Ethics’. London: The Academy of Social Sciences.
- Celse, J., Chang, K., & Quinton, S. (2016). The reduction of employee lying behaviour: Inspiration from a study of envy in part-time employees, Journal of Strategy and Management, 9(2), 1-20.
- Kuo, C.C., Chang, K., Quinton, S., Lu, C-Y. & Lee, I. (2015). Gossip in the workplace and the implications for HR management: A study of gossip and its relationship to employee cynicism. International Journal of Human Resource Management. 26(18), 2288-2307. (3*, 1.65)
- Quinton, S. (2013),The digital era requires new knowledge to develop relevant CRM strategy: a cry for adopting social media research methods to elicit this new knowledge, Journal of Strategic Marketing, 21(5), 402-412.
- Quinton, S. & Fennemore, P. (2013), Missing a Strategic Marketing Trick? The Use of Online Social Networks by UK charities, International Journal of Non-Profit and Voluntary Sector Marketing. 18(1), 36-5.
Earlier paper and conference papers available on request.
Professional information
Memberships of professional bodies
- British Academy of Management,
- Academy of Marketing,
- Fellow of the Higher Education Association
Consultancy
Previous Knowledge Exchange activities include KTPS, and multiple relationship building with local and regional organisations.
Further details
Open to discussions with potential doctoral students within the areas of digitalisation, digital adoption by SMEs and or consumers, and digital research ethics.