Dr Giulia Rossetti
PhD, FHEA, MA, BA, Cert TEFL
Senior Lecturer in Events Management
Oxford Brookes Business School
Role
Dr Giulia Rossetti is a Senior Lecturer in Events Management in the Business School, Oxford Brookes University. She teaches modules related to events, festivals, and tourism at Undergraduate and Postgraduate levels.
Her PhD studies at the Technological University Dublin explored cultural capital development at literary festivals. With a background in languages, tourism and events, she is interested in understanding the transformational value of events and festivals. Her current research interests include the role of events and festivals in generating well-being; storytelling and events; and edutainment in events and cultural tourism.
Teaching and supervision
Courses
- International Hospitality, Events and Tourism Management (MSc)
- Events Management BSc (Hons) (BSc (Hons))
Modules taught
- Contemporary Issues in Responsible Leadership
- Professional Practice for Event Managers
- Planning and Delivering the Sustainable Event
Giulia is also a UG and PG Dissertation Supervisor and Academic Advisor.
Supervision
Giulia expertise is on festival impacts, learning at events, cultural capital, serious leisure, and well-being in events. Her supervision interests include:
- the role of events and festivals in generating well-being
- the transformational role of events
- storytelling and events & festivals
- edutainment at festivals
- learning at events & festivals
- edutainment in heritage and cultural tourism
- festival tourism
- socio-cultural sustainability in events & festivals
- learning and storytelling in cultural tourism
- cultural tourism and intangible heritage
Research
Giulia's areas of expertise are: understanding festival and event experiences using cultural sociology and serious leisure theories; festival socio-cultural impacts; and the educational value of festivals and events. Her PhD at the Technological University Dublin explored cultural capital development at literary festivals in Ireland and in Italy.
Her current research interests include:
- the role of events and festivals in generating well-being
- the transformational role of events
- storytelling and events & festivals
- edutainment at festivals
- edutainment in heritage and cultural tourism
- festival tourism
- socio-cultural sustainability in events & festivals
- cultural tourism and intangible heritage
Research impact
Giulia holds a PhD that explored literary festivals and cultural capital development. Giulia has published on events impacts, the cultural value of festivals, learning at festivals, serious leisure and cultural capital at festivals, festivals and well-being.
Giulia is currently involved in the following projects:
- PI of the 'Food Festivals, Place and Wellbeing' project (funded by Brookes University)
- Co-I of the 'Representations of Colonial Landscapes in Irish Tourist Attractions' project (funded by the Italian Geographical Society and University of Insubria)
- Co-editor of the book 'Festivals and Edutainment' - A Routledge critical event studies research series. Routledge
- Co-editor of the Special Issue 'Festivals and Storytelling' in the Event Management Journal
Projects
- Representations of Colonial Landscapes in Irish Tourist Attractions
Publications
Professional information
Memberships of professional bodies
- Higher Educations Academy Fellow
- Association for Events management Education (AEME)
- Event Industry Association of Ireland (EIAI)
- Member of the Editorial Advisory Board of the Event Management Journal
- Social Media Editor of the Event Management Journal
Conferences
- Rossetti, G., Jepson, A., Albanese, V. (2023) Exploring research methods at food festivals: questionnaires, participant observations, and interviews. Spring School ‘Taste the Place’ in Turin (Italy) & online, 12-14 April 2023. Organised by the Department of Sustainable Development and Ecological Transition – Università del Piemonte Orientale.
- Albanese, V., Rossetti, G., Jepson, A. (2023) ‘Relationships between Place and Wellbeing at food festivals’. Spring School ‘Taste the Place’ in Turin (Italy) & online, 12-14 April 2023. Organised by the Department of Sustainable Development and Ecological Transition – Università del Piemonte Orientale.
- Albanese, V.; Ryan, T.: and Rossetti, G. (2022) Representations of colonial landscapes in Irish tourist attractions, Societa’ Geografica Italiana conference, Rome (and online), November 2022.
- Chaired the online conference session titled ‘Leisure and events as recovery tools for personal, family, and community wellbeing at the Royal Geographical Society-IBG 2022 Conference ("Geographies Beyond Recovery", Newcastle University).
- van der Veen, R., Ehrlich, C., Rossetti, G., & Zwiegelaar, J. (2022). Can music festival attendance improve wellbeing? Royal Geographical Society-IBG Conference ("Geographies Beyond Recovery", Newcastle University, UK) - Leisure and events as recovery tools for personal, family, and community wellbeing. (Online, September 2022).
- Wyatt, B; Rossetti, G, and McBlane, A. (2021) Delivering live student events virtually in the wake of COVID-19, ATHE 2021 Conference Hybrid and Virtual Experiences: Opportunity or Threat for Tourism Education and Industry? (Online, November 2021).
- Rossetti, G., Gorchakova, V., Antchak, V., and Lamb, M. (2021) ATLAS Annual Conference 2021 Tourism 21: Re-building Tourism – Continuities and Changes, 7-10 September 2021.
- Rossetti, G. (2021) The cultural value of literary festivals, The value of literary festivals Online Webinar 2021. (Online, March 2021).
- Rossetti, G. (2020) Reflecting on Literary Festivals, Global Festival Culture Symposium 2020 organised by the Festival Culture - Research & Education, 7 November 2020, UK. Online.
- Rossetti, G. & Quinn, B. (2018). Cultural Capital and Distinction in Literary Festivals, BSA Bourdieu Study Group 2ndBiennial International Conference 2018, July 2018, Lancaster University, UK.
- Rossetti, G. & Quinn, B. (2018). Literary Festival Tourism and Cultural Heritage, ATLAS Cultural Tourism Research GroupExpert Meeting, April 2018, Ostelea School of Tourism and Hospitality, Barcelona, Spain.
- Rossetti, G. & Quinn, B. (2017). Serious Leisure and Personal Rewards: A Study of Literary Festivals, Leisure Studies Association (LSA) Conference July 2017, Leeds Beckett University, UK.
- Rossetti, G. & Quinn, B. (2016). Adult Individual Cultural Capital Acquisition in Relation to Taste and Participation: A Study of Literary Festivals, Sociological Association of Ireland (SAI) Annual Postgraduate Conference November 2016, Maynooth University, Ireland.