How to make more money by selling less stuff

Gerrard Fisher will present examples of circular economy business models and show how businesses are making gains in customer service, improved loyalty and business resilience through implementing circular business models. Gerrard has extensive experience of implementing circular change for clients such as Samsung, Sky, Argos, adidas and many more.

Gerrard is one of Oxford Brookes Business School's entrepreneurs in residence. Gerrard is a leader in circular business model creation. He runs three businesses (including one certified B Corporation) and advises clients on how to change from "make, sell, use, dispose" to circular options that extend product life, maximise value, improve profit and reduce resource consumption.